Hank Luttrell's Consultation Services
Small Publishers, Authors,
Event Organizers and Booksellers


Hank Luttrell

20th Century Books
1421 S. Park Street, Suite 200
Phone: 608-441-1957
E-mail: hank.luttrell@gmail.com

I can help you develop appropriate, modern approaches and business solutions for your publishing, book, or comic book related ideas. I'll answer your questions and help you research the information you'll need to fulfill your creative impulses. Our first interview is free. I will provide an honest appraisal of your situation. Together we will determine whether you will benefit from my expertise.


  • Start-up
  • Positioning
  • Promotion and advertising
  • Inventory acquisition
  • Events
  • Community outreach
  • Retailing at out of store events
  • Web based mail order: bricks and boards vs. clicks and kilobytes

Small Publishers

  • Promotion and advertising
  • Distribution
  • Marketing
  • Editorial
  • Direct retail
  • Promotion and marketing at events

Writers, Artists, and Creators

  • Self-publishing
  • Promotion and marketing
  • Personal appearances
  • Publishing on paper vs. the web
  • Direct retail

Event Planners

(popular culture and literary events such as science fiction conventions, comic book shows and book fairs)

  • Organizational priorities and structure
  • Programming
  • Guests
  • Vendors
  • Promotion and marketing