Promotion
Marketing
Distribution
20th Century Books
1421 S. Park Street, Suite 200
Phone: 608-441-1957
E-mail: hank.luttrell@gmail.com
- Organizer of science fiction conventions since 1966
- One of the founders of WisCon (science fiction convention in Madison, WI)
- Manager of the WisCon Dealers’ Room for 31 years
- Organizer and vendor manager for many other conventions and events
- Author of “Science Fiction Convention Scene” in the book Science Fiction Fandom edited by Joe Sanders (Greenwood Press, 1994), an essay which focuses on history and culture
- Professional writer and reviewer since 1969
- Mail order and convention book seller since the early 1970’s, and opened my first retail store in 1979
- Since the late 1980’s, I’ve consulted with and provided professional services to small publishers (including calendars and comic books), booksellers, sf conventions and writers
I can help you develop appropriate, modern approaches and business solutions for your publishing, book, or comic book related ideas. I'll answer your questions and help you research the information you'll need to fulfill your creative impulses. Our first interview is free. I will provide an honest appraisal of your situation. Together we will determine whether you will benefit from my expertise.
Booksellers
- Start-up
- Positioning
- Promotion and advertising
- Inventory acquisition
- Events
- Community outreach
- Retailing at out of store events
- Web based mail order: bricks and boards vs. clicks and kilobytes
Small Publishers
- Promotion and advertising
- Distribution
- Marketing
- Editorial
- Direct retail
- Promotion and marketing at events
Writers, Artists, and Creators
- Self-publishing
- Promotion and marketing
- Personal appearances
- Publishing on paper vs. the web
- Direct retail
Event Planners
(popular culture and literary events such as science fiction conventions, comic book shows and book fairs)
- Organizational priorities and structure
- Programming
- Guests
- Vendors
- Promotion and marketing